social media marketing

Benefits of Social Media Marketing to Small Business

Due to its efficiency and effectiveness, social media marketing (SMM) has enjoyed considerable popularity among small businesses. Marketing one’s business on social media includes the publication of content in the business social media pages like facebook, twitter, and any other pages. Besides the exercise being cost-effective, it has been found to be an effective method that one can use to market and promote their small businesses. According to recent research, up to 75% of small businesses use social media websites to market their wares. In this article, we are going to take a detailed look at some of the benefits that small businesses get by using socio media as a tool for media

24/7 Accessibility

As we all know, one can access or use social media networks 24 hours a day, seven days a week and all the days around the year. You can access them from all around the world so long as you have internet connectivity. When you use it as your marketing tool, you can log into your business profile anytime you wish like doing so; you update it with images, news, events or any other important material about your business services and its products. The same case also applies to customers as they can log in to their accounts at any time from anywhere to access information about what they want.

Efficient and inexpensive

We all know that social media marketing is free of charge. All you need to do is put in some effort by visiting the respective social media websites so that you can upload or share useful content on a regular basis. Recent statistics show that almost half of the world population is on social media and an approximate of 58 million people visit different social media sites on a daily basis, simply shows that SMM forms the easiest way through which a small business can easily and effectively communicate with a large number of people at the least time possible and effortlessly.

Improves website traffic

social media marketing tipsWhen you make it a habit of sharing educational and informative content on your business account and social media while you attach relevant videos and images, you are sure of attracting more users. Thus you should endeavour to create good content as it will give your consumers a reason to visit your social media page. Thus having good social media pages, is a sure way of one generating more traffic to there business website. Thus socio media marketing will not only generate traffic to your website, but it also gives you an opportunity to convert your page visitors into prospective customers.

Better customer service

Another benefit of small businesses using socio media is that it helps them provide better customer care services to their clients. The networks have enabled small businesses to have one-on-one interactions with their clients hence ensuring direct communication between them an aspect that has contributed to improved customer service delivery. Building of brand awareness Social media marketing has been found to be a very powerful tool when it comes to a small business building brand awareness. With the help of social media, a small business has been able to create and build their brands.…

business website

Reasons Why Your Business Needs a Website

The internet has changed the global business terrain in the last couple of decades. Small, medium and large business entities don’t subsequently have a choice but to embrace the power of online presence to survive competition in any industry. The emergence of smartphones and the wider internet penetration across the world step up the chances of attaining success in any line of business. In addition to these, there are more tacit reasons why your business needs a website.

Cost cutting ideologies

A website is a global marketplace that one can venture into using the right strategy and break even overnight. This is because the internet is one of the most effective marketing tools that deliver sales without engaging in traditional advertising techniques which as are usually beyond reach for firms with a limited advertising budget. It cost a lot of money to run an ordinary marketing campaign while a website helps a company to attain her objectives by even following a simple DIY online marketing guide. This makes a website the gateway to the ultimate market within which you can carve out a niche, command customer loyalty and assured returns on investment or ROI, for short.

Ample information

Pinpointing the exact leverage point that you need to succeed in business depends on your ability to provide your clients with all the information they need to make up their mind. Newspapers and magazines, as well as electronic media adverts, are molded on brevity. Even established businesses find it difficult to disseminate elaborate information through the mainstream media despite their hefty marketing budgets. On the other hand, it’s easy to transform your website into a gallery of knowledge that your potential and existing customers will find beneficial in many ways.


Websites are designed to accommodate flexibility in marketing. This means that you can conceive an idea and have it test-driven, to check the market dynamics, in an hour. The flexibility aspect is usually the missing link in the quest to embrace a competitive market’s dynamics. Your amiability to technology as a company presents your ability to deliver customized services to a range of clients since you can hold one-on-one discussions with a client to note how he or she wants her products designed, packed and delivered – improving the firm’s customer service culture.

Research and development

It takes an ideal amount of information to draw a marketing plan or to design a product into a useful product worth your clients’ money. It’s possible to pay for research and development projects to collect suitable information. However, it’s cheaper to use your website as an information collection tool. With this kind of info, it’s possible to demarcate your market demographics, establish and eradicate bottlenecks besides modeling your business strategies in line with your entrepreneurial inspirations.

A website promotes a business’ legitimacy. Contemporary customers don’t believe in the legal stance of many of the businesses that don’t exist online. Establishing winning selling points can subsequently be difficult without the help of a website. A business without a website also misses out on the sheer fun of using technology to drive up sales, and roll out expansion plans in return.…