Due to its efficiency and effectiveness, social media marketing (SMM) has enjoyed considerable popularity among small businesses. Marketing one’s business on social media includes the publication of content in the business social media pages like facebook, twitter, and any other pages. Besides the exercise being cost-effective, it has been found to be an effective method that one can use to market and promote their small businesses. According to recent research, up to 75% of small businesses use social media websites to market their wares. In this article, we are going to take a detailed look at some of the benefits that small businesses get by using socio media as a tool for marketing.
As we all know, one can access or use social media networks 24 hours a day, seven days a week and all the days around the year. You can access them from all around the world so long as you have internet connectivity. When you use it as your marketing tool, you can log into your business profile anytime you wish like doing so; you update it with images, news, events or any other important material about your business services and its products. The same case also applies to customers as they can log in to their accounts at any time from anywhere to access information about what they want.
Efficient and inexpensive
We all know that social media marketing is free of charge. All you need to do is put in some effort by visiting the respective social media websites so that you can upload or share useful content on a regular basis. Recent statistics show that almost half of the world population is on social media and an approximate of 58 million people visit different social media sites on a daily basis, simply shows that SMM forms the easiest way through which a small business can easily and effectively communicate with a large number of people at the least time possible and effortlessly.
Improves website traffic
When you make it a habit of sharing educational and informative content on your business account and social media while you attach relevant videos and images, you are sure of attracting more users. Thus you should endeavour to create good content as it will give your consumers a reason to visit your social media page. Thus having good social media pages, is a sure way of one generating more traffic to there business website. Thus socio media marketing will not only generate traffic to your website, but it also gives you an opportunity to convert your page visitors into prospective customers.
Better customer service
Another benefit of small businesses using socio media is that it helps them provide better customer care services to their clients. The networks have enabled small businesses to have one-on-one interactions with their clients hence ensuring direct communication between them an aspect that has contributed to improved customer service delivery. Building of brand awareness Social media marketing has been found to be a very powerful tool when it comes to a small business building brand awareness. With the help of social media, a small business has been able to create and build their brands.