Sony AIT (Advanced Intelligent Tape) format is intelligently engineered to stand apart - no other tape cartridge features both an MIC chip (the brains) and a pure metal magnetic layer designed for maximum capacity and longevity (the brawn).
MIC (Memory in Cassette)- The AIT cartridges feature a built-in flash memory chip that stores directory and operational information. The result is rapid access to desired data and greatly reduced loading and ejection times.
DLC(Diamond Like Carbon) Coating- The tape surface is protected by a smooth carbon coating that is nearly as hard as diamond and 20 times harder than metal oxides. The benefit is maximum reliability and life.
AME (Advanced Metal Evaporated) Tape- Now Sony delivers 100% pure cobalt for high retentivity. Patented process for depositing a pure metal magnetic layer directly on the basefilm without adhesive or binders. The benefit from this AME technology is maximum recording performance.
Sony says: Why authorized media matters? It's your reputation.
Note: This video explains the importance of using Sony media bought through authorized sources for your video projects, when to question the reliability of product in tampered cartons and how to locate an authorized Sony pro media dealer.