search engine optimization

What is Local SEO and why you Need It?

Local SEO is an important component of every brand and business, which needs long-term success across the search engines. In this post, you will learn important things about local SEO and how it can be used to drive online searches to your business.

What is local SEO?

Over the last decade, Local SEO has considerably grown. This is attributed to increased use of smartphones and better connectivity. As much as this has several similarities with the organic SEO, it is quite different.

search engine optimizationFor instance, if you search for ‘best plumber’ on your gadget, search engines should provide you with results which are near you. Recent studies show that 41% of mobile searches have local intent. It has also been revealed that over 90% of mobile users lookup for the local information on their phones and main function being visiting or calling local businesses.

The fact that search engines want to serve their users with most relevant information, local based results are bound to become prevalent.

How to optimize local search

The following are some important tips to follow:

Google Places

You need to claim your Google Places on the business page. Ensure your contact information, address, opening hours, and contact details are complete. Ideally, you need to ensure that the business profile is complete. Offering category information about the website offers you a great understanding of the topic of the business. Moreover, it creates a signal that you are related to the localized searches. This is a good way for the business to show up in the search and maps.

Google+ Local

search engine optimizationIt is advisable to link your Google+ Local page to Google Places page. This is an important page that is focused mainly on social interaction. It can provide information about your business, reviews, posts, and images. Also, users can access images, comments, and videos. As you may have noted, Google local results dominate searches such that you need to scroll down to find others.

Reviews

You should encourage your customers to leave the reviews. In fact, reviews are useful local SEO ranking factor as compared to the links used in the organic SEO. When you list the reviews, it encourages other customers to leave their opinions that can increase your chance of success.