ppc serp ranking

Make Use of Google Ads to Boost Your Ranking

The Internet is now a good platform to sell your products. You can feature your products through blogs, and you can also advertise your products and services through banner ads. In our digital world, millions of people spend so much time on the Internet giving the sellers a wide range of target audiences. Marketing is all about connecting with your target audience to sell your products — Many Google Ads automation use cases to promote your business.

You need to understand how Google Ads works so you can get a good ranking for a good exposure. We will be looking at Google Ads own promoting products and services, which gives you to place search results for your website on top of a search engine results page by paying for them. It is not necessary to wait for your new site to work its way organically up the rankings. By using paid search, you can see the immediate results using Google Ads Scripts.

Pay Per Click or PPC

Pay-per-click is an online advertisement design in which advertisers pay each time a user clicks on one of their online ads. For ads to show alongside the results on a search engine known as a Search Engine Results Page or SERP, advertisers cannot directly pay more to guarantee that their ads appear more prominently than their ads. Instead, ads are subject to bidding known as the Ad Auction, a wholly automated method that Google and other big search engines use to decide the relevance and validity of advertisements that show on their search engine results page.

What is Ad Rank?

Ad ranking in Internet marketing strategy is the position of a pay-per-click (PPC) ad on a search engine results page. The position of this ad will depend on the situation of each keyword incorporated in the ad, which is defined by your bid for that keyword or ad group generated by the suited keyword’s Quality Score. All other things are even, the more fit your keywords, ad text, and landing pages, the higher your Quality Score, and your ad ranking will be. More top ad ranking typically results in higher exposure for your products or services as a result of experiencing higher click-through-rate on your ads.

The Bottom Line

Since you have to spend money for each click on your ads, it is crucial to only venture on keywords that are related to your business, so you can be sure to get the return of investment from your ad expense. Make use of that tool can help you find the best keywords to bid on that are both likely to push sales or conversions and are not expensive.…

seo services

SEO Trends to Watch for in 2019

The SEO industry is quite dynamic, and 201 was a big year for online marketers. Many things happened in 2019, and these new developments favored some people and affected others. As such, it is imperative for marketers to embrace these new changes if they are to stand a chance of reclaiming their position on the top. In light of this, this article looks at some things that will define your success in SEO this year.

Structured Data

SEO algorithms

Structured data can be quite technical, especially to anyone who is not conversant with how it works. Ideally, structured data is an on-page markup that helps search engine algorithms to understand the website better. Embracing structured data and using it on your site will see you improve your rankings in search engine results. The best and easiest way to go about this is to use Google’s Structured Markup Helper.

Avoid Structured Data Mistakes

When it comes to using structured data, you have to get it right. If you are unable to use it as prescribed, you risk receiving significant penalties. It is worth noting that you might also make an honest mistake and pay for it. Ensure you use appropriate structured data, observe Google’s structured data guidelines, and avoid any manipulative behaviors.

Focused Content

The ability to provide focused content is perhaps one of the most important guidelines to follow in 2019. Sites with focused content paid dearly and making this mistake his year is unacceptable. As such, when coming up with content, think of providing content that solves a real problem and not just keyword relevance.

Work on Your SEO Image


Images are more than just words or things that make your website appealing. Thus, when it comes to the use of images, treat them the same way as you handle your content. Quality images will help you improve your rankings considering that they show up in enhanced listings. You might also use images to tell a story and make sure they are optimized in terms of size and quality.

In addition to the tips shared above, it is imperative to keep improving your SEO. The best way to go about this is to conduct an SEO audit on your site and fix any shortfalls. Doing this ensures your website is up-to-date is not easy. …

business web seo stats

How to Improve Your Company’s SEO for Local Audience

When you want to optimize your business’s searchability, you have to specify who your leads are. Establishing a website can surely get you international exposure. However, that feature is not always beneficial to a business.

Small businesses are better to strengthen their foothold on the local market first because exporting goods requires taxation and shipment deals that rely heavily on the international economy. In a nutshell, local market offers a more stable business environment than the international one. And this fact is often neglected by entrepreneurs who want to employ SEO experts for their businesses.

Here, we are going to learn some tricks that can boost your business’s searchability on the Internet for the domestic audience.

The Offline Efforts

You can’t build a business reputation by counting on SEO services only. SEO algorithms these days are developed to give the users the most organic results ever. It means that if a person is looking for the best travel agency in New Zealand on Google, then the engine will direct him/her to the agencies that have got thousands of good reviews and been in the business for several years. Also, if the user is browsing from abroad, from Singapore, for instance, then Google will give a result of travel agencies in Singapore that have the best offers about traveling to New Zealand. And those results are based on real reviews from real people.

Therefore, you should build your company’s reputation in the old ways. First, you should join local business directories like Citysearch, Yelp, Kudzu, and City Squares. Those services are specialized in providing the users with factual information on a business’s whereabouts and status. If you are registered, then you are more likely to gain the trust from the public.

Adjusting the SEO Contents’ Relevance

The concept discussed in this section may sound vague, but it is only because “Relevance” can cover a wide range of subjects. Let us approach this matter with a case study. Assume that your business sells fireproof roofing. However, you are in a region where wildfire and thunder strikes are not an issue. In that situation, you should assign your site to SEO writers who are fluent in creating house-security contents.

If we take New Zealand as an example, and you want to establish a secure business network in the Auckland, then you should go for the Auckland SEO service. This company is the perfect role model for SEO agencies because it uses the case-study approach and allows their web’s visitors to learn from their past clients. The company has experience in handling businesses in vet care, boat sales, real estates hairstyling, home maintenance, etc. These vast subjects show the agency’s competence in providing their clients with specialized SEO contents.

Targeting the Smartphone Users

Pursuing traffic from desktop browsers is a thing from the past. Smartphone users are growing in numbers, and they shall be your target audience too. When you launch your web, you have to make sure that it is mobile compatible. Seek for ways that can enable your company to appear on review apps. For instance, if you own a travel agency, then you have to build a profile on Trip Advisor, Foursquare, Expedia, and Google Maps.…

search engine optimization

What is Local SEO and why you Need It?

Local SEO is an important component of every brand and business, which needs long-term success across the search engines. In this post, you will learn important things about local SEO and how it can be used to drive online searches to your business.

What is local SEO?

Over the last decade, Local SEO has considerably grown. This is attributed to increased use of smartphones and better connectivity. As much as this has several similarities with the organic SEO, it is quite different.

search engine optimizationFor instance, if you search for ‘best plumber’ on your gadget, search engines should provide you with results which are near you. Recent studies show that 41% of mobile searches have local intent. It has also been revealed that over 90% of mobile users lookup for the local information on their phones and main function being visiting or calling local businesses.

The fact that search engines want to serve their users with most relevant information, local based results are bound to become prevalent.

How to optimize local search

The following are some important tips to follow:

Google Places

You need to claim your Google Places on the business page. Ensure your contact information, address, opening hours, and contact details are complete. Ideally, you need to ensure that the business profile is complete. Offering category information about the website offers you a great understanding of the topic of the business. Moreover, it creates a signal that you are related to the localized searches. This is a good way for the business to show up in the search and maps.

Google+ Local

search engine optimizationIt is advisable to link your Google+ Local page to Google Places page. This is an important page that is focused mainly on social interaction. It can provide information about your business, reviews, posts, and images. Also, users can access images, comments, and videos. As you may have noted, Google local results dominate searches such that you need to scroll down to find others.


You should encourage your customers to leave the reviews. In fact, reviews are useful local SEO ranking factor as compared to the links used in the organic SEO. When you list the reviews, it encourages other customers to leave their opinions that can increase your chance of success.…