The SEO industry is quite dynamic, and 201 was a big year for online marketers. Many things happened in 2019, and these new developments favored some people and affected others. As such, it is imperative for marketers to embrace these new changes if they are to stand a chance of reclaiming their position on the top. In light of this, this article looks at some things that will define your success in SEO this year.
Structured data can be quite technical, especially to anyone who is not conversant with how it works. Ideally, structured data is an on-page markup that helps search engine algorithms to understand the website better. Embracing structured data and using it on your site will see you improve your rankings in search engine results. The best and easiest way to go about this is to use Google’s Structured Markup Helper.
Avoid Structured Data Mistakes
When it comes to using structured data, you have to get it right. If you are unable to use it as prescribed, you risk receiving significant penalties. It is worth noting that you might also make an honest mistake and pay for it. Ensure you use appropriate structured data, observe Google’s structured data guidelines, and avoid any manipulative behaviors.
The ability to provide focused content is perhaps one of the most important guidelines to follow in 2019. Sites with focused content paid dearly and making this mistake his year is unacceptable. As such, when coming up with content, think of providing content that solves a real problem and not just keyword relevance.
Work on Your SEO Image
Images are more than just words or things that make your website appealing. Thus, when it comes to the use of images, treat them the same way as you handle your content. Quality images will help you improve your rankings considering that they show up in enhanced listings. You might also use images to tell a story and make sure they are optimized in terms of size and quality.
In addition to the tips shared above, it is imperative to keep improving your SEO. The best way to go about this is to conduct an SEO audit on your site and fix any shortfalls. Doing this ensures your website is up-to-date is not easy.